The new preview for Keira Knightley's upcoming Chanel ad gives a nice behind-the-scenes look at the Joe Wright (Atonement, Pride and Prejudice) directed mini film. The Coco Mademoiselle 'advertising film' will continue Chanel's tradition of pairing directors with familiar muses. Jeanne-Pierre Jeunet reunited with Audrey Tatou in 2009 after Amelie and A Very Long Engagement, and Baz Luhrmann teamed with Nicole Kidman for the Moulin Rouge-esque 2005 campaign.
The spot presents Knightley looking back at her first impressions of the shoot, her narration set against b-roll footage. She recalls being told there was "something about a motorbike," that "it would be beige," and that there would be a "sort of catsuit" involved. The film, which will feature Knightley as a "Chanel Superwoman," will premiere Monday, March 21.
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